Hershey’s unwraps retail experience on Vegas strip

Hershey's Chocolate World has opened a retail location at New York-New York Hotel & Casino on the Las Vegas Strip.



The West Coast flagship store, which occupies two floors and boasts a 74-ft. high by 24-ft. wide Hershey’s Milk Chocolate Bar façade sign that visitors can walk through, immerses consumers in more than 800 candy and chocolate offerings, including Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers and Twizzlers brands.



“Las Vegas is one of the country’s top tourist destinations and the perfect place to bring one of America’s most iconic brands to life,” said Mike Wege, SVP of chief growth and marketing officer, The Hershey Company. “Visiting Hershey's Chocolate World, our guests will enjoy an interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos. These experiences are sure to draw candy lovers from what is arguably the most exciting street in the world and inspire sweet Las Vegas memories.”



The store, which covers 13,000-sq.-ft., brings the New York skyline to life via custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars.

“This is an exciting day for us. We began conversations with Hershey years ago with a vision to deliver the city’s sweetest attraction,” said Cynthia Kiser-Murphey, president and COO of New York-New York Hotel & Casino. “We recognize that visitors to Las Vegas seek one-of-a-kind experiences and we believe Hershey’s Chocolate World experience will immediately become a must-see attraction on The Strip.”



The development of the Hershey's Chocolate World experience is also a result of the efforts of Chocolate Experiences, which has partnered with The Hershey Company to expand chocolate world attractions in North America.



Hershey’s Chocolate World Las Vegas will also encourage visitors to share their experiences with friends and family via social media, including video of them starring in their own Reese’s TV ad, just part of the immersive technology that the company says will make its new store the first of its kind.