Wendy’s completes social film promotion

Dublin, Ohio - The final installment of Wendy's first-ever digital short film, "L'Estrella de la Toscana" – The Star of Tuscany, featuring the new Tuscan Chicken on Ciabatta sandwich, premiered this week on Wendy's Facebook Page and YouTube channel. To promote the sandwich, Wendy's created a three-part video series that gives homage to dramatic Italian cinema of the 1960s.



Throughout April and May, Wendy's asked consumers to be its screenwriters by submitting captions on social media to subtitle the Italian-dialogue video.



"This short film put the creative writing in the consumers' hands to invite them to be part of the story, and they delivered," said Liz Geraghty, Wendy's VP, brand marketing. "We sorted through 34,000 submissions to create a hilarious three-part short film that pays tribute to the Italian-inspired ingredients of our new Tuscan Chicken on Ciabatta sandwich."