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M&M’s store opens in Paris airport


New York -- Mars International Travel Retail (MITR) has opened the first M&M's store in France, in Terminal 2A at Paris-Charles de Gaulle Airport.

The shop, managed by LS Travel Retail, combines M&M's iconic characters and the magic of Paris. The entrance is designed as a replica of the Arc de Triomphe, with M&M’s characters on either side. Each character is shown in a location in the capital city and illustrates a typical scene from Parisian life, from the painters of Montmartre to the tourist with map in hand. There is a space next to each character to allow for photo taking.

"We are delighted to be the first airport in France to welcome a concept store like M&M's and the only one in the world to offer our passengers the chance of making their selection from the legendary ‘wall of colour.’ The aim is to surprise our travelers, both big and small, and offer them a final deliciously amusing image of Paris and France," explained Mathieu Daubert, retail director at Aéroports de Paris.

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