Displays & Signs

NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

With the large amount of excess store space available for lease in 2010, more retailers used pop-up stores this past holiday season than ever before.  This concept is now transforming into a viable strategy that has a life beyond the holiday season rush. In 2011 innovative retailers will employ it as a year-round approach that complements their core business strategy.

Salt Lake City -- On the heels of a new self-serve prototype, TCBY, announced an agreement with Lone Star Yogurt to open 200 stores over the next 10 years with area developer.

Lone Star Yogurt plans to open its first TCBY self-serve store in January in Lone Star’s hometown of Tyler, Texas. It has committed to open another 24 TCBY self-serve stores in East Texas, Dallas, Ft. Worth and Houston in the next 18 months.

CLEVELAND -- Sherwin-Williams announced that it is partnered with the lifestyle television network HGTV to launch "HGTV HOME by Sherwin-Williams," an exclusive line of interior paint and painting supplies in the second quarter of 2011. The licensing partnership includes eight unique color collections, durable and low-odor paint manufactured by Sherwin-Williams, as well as an array of smart tools designed to help consumers enjoy the perfect painting experience, the company reported.

ATLANTA - Hair accessories brand Goody is gearing up for spring with the launch of its new Modern Organica collection, exclusively available at Target next month.

This season, headbands comprised of shells and barrettes dressed in colorful knits will help beauty mavens get back on-trend while staying true to their roots. Mother of pearl embellishments provide a feminine feature, while earth stones and nature-inspired designs add a glamorous touch.

HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it. 

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.