Toys'R'Us, Save the Children help families in need

WAYNE, N.J. Toys"R"Us, in partnership with Save the Children, announced the launch of a nationwide campaign to help provide baby blankets to thousands of infants in need in the United States.

Beginning May 10 through July 11, Toys"R"Us and Babies"R"Us will collect cash donations on behalf of Save the Children in all stores nationwide and through Toysrus.com/BundledinHope .For the duration of the campaign, the company will implement an aggressive marketing program, inclusive of in-store signage and advertising, in an effort to engage more customers to contribute to the cause.

In addition, for the first time ever, Toys"R"Us, Inc. will utilize its popular "R"Us Baby Registry to fundraise by offering expectant parents the opportunity to request donations for the Bundled in Hope campaign from friends and family purchasing items from their registry. New and existing registrants are eligible to join the fundraising program now through July 11.

"At Toys"R"Us, Inc., we love kids and helping them in times of need is one of the core values of our company. Knowing that millions of babies go without even the most basic essentials, such as a blanket, was a call to action for the "R"Us family," said Jerry Storch, chairman and CEO of Toys"R"Us. "We are proud to partner with Save the Children to help provide warm, comforting blankets to needy children nationwide."