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Pushing the pricing envelope
The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.
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TRU loss widens in Q3
WAYNE, N.J. - Toys“R”Us reported that net sales for the third quarter were $2.7 billion, an increase of 1.9% compared with prior year, due to new locations including Toys“R”Us Express stores as well as comparable-store net sales growth of 2.3% in the domestic segment and a foreign currency translation benefit of $17 million. These increases were partially offset by a decline of 2.9% in comparable-store net sales in the international segment.
