Report: Zappos to pursue TV advertising

Henderson, Nev. Zappos.com, which has heavily relied on word-of-mouth marketing in the past, is focusing on TV advertising in 2009 as a part of an effort to expand brand awareness, according to Women’s Wear Daily.

The TV campaign will feature a commercial called “Step In,” that shows customers trying on different types of merchandise.

Also appearing in the commercial are lines from Zappos’ core values, including “Create fun and a little weirdness” and “Deliver wow through service,” the report said.