Displays & Signs

ENFIELD, Conn. — Lego is bringing a new kind of ninja to game enthusiasts.

Ninjago, the newest Lego family member, combines the best of Lego construction play, action-based competitive play and virtual gaming. Ninjago tells the story of four young ninjas who train under the watchful eye of Sensei Wu to master an ancient martial art — Spinjitzu — the art of spinning into a human tornado, to save the world from the evil Lord Garmadon and his skeleton army.

Target remains aggressive in its marketing efforts to educate shoppers about the 5% REDcard, and this week ran a spread ad in its weekly circular. The ad is compelling with  distinctive red dots in offset type calling out “5% off” and educating consumers about the program’s design in a way that can’t be matched by extensive in store signage dedicated to the program.

Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.

Expectations outpaced the willingness of consumers to spend during December, as large numbers of retailers reported results that were less than expected. Weather certainly affected the ability of shoppers to get to stores, as heavy rains pelted California and blizzards hit the Northeast, but that type of stuff happens in December. A bigger factor was that retailers were victims of their own success. Recall November was something of a promotionpalooza and shoppers found offers that arrived early and often to be irresistible.

NEW YORK - After coming off a strong November, U.S. retailers found their momentum largely waned in December, with sales impacted by a still-cautious consumer, early discounting and a blizzard that crippled the Northeast in the days immediately after Christmas. But while many chains missed Wall Street’s heightened expectations for December, the retail industry still turned in its strongest holiday performance since 2006.

New York City -- Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.

Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.

By Richard P. Edwards, [email protected]

Real estate portfolio optimization has become standard practice for retailers and, in the current environment, store closings often outnumber openings. In many cases, closing stores is a proactive move. For instance, healthy retailers strengthen their positions by closing under-performing stores and relocating stores within a market is an ongoing process when retailers review leases up for renewal or look to improve their position in the area.

LANDOVER, Md. — Giant Food is helping customers stick to their New Year resolutions by emphasizing its product labeling system.

Healthy Ideas, which initially launched in January 2009, identifies healthy options for customers as they shop the aisles, and includes both perishable and nonperishable items, as well as private-label and national brands.