Displays & Signs

NEW YORK -- Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

Developed with AR NEW YORK, Banana Republic's advertising agency of record, the campaign will appear in March publications, supplemented by print, outdoor, online and direct mail. The campaign will debut in store windows beginning Feb. 14.

TOWSON, Md. — Black & Decker has announced the availability of its RapidRoller paint roller. According to the company, the RapidRoller provides a convenient, easy-to-use solution for painting projects, and helps consumers complete those projects up to two times faster than with traditional rollers.

RapidRoller's features include a handle that holds and dispenses paint and an exclusive three-position pivoting roller frame that allows users to paint up to the edge, in tough-to-reach corners and narrow locations like hallways, closets and bathrooms.

The Chicco brand of baby gear hit Target stores this week with three key items featured in the retailer’s weekly ad. Those same items were then called out in stores with red placards the size of album covers, in case anyone remembers what those were, that featured the advertised sales price. The items featured included a Chicco Cortina travel system for $260, a highchair for $130 and a playpen for $160.

Another week and another full page ad in Target’s circular touting the REDcard Rewards program launched last fall. Nothing unusual about that right? The 5% savings program has been promoted heavily since its arrival last October to the point where it is impossible to look anywhere in a store and not seen 5% Rewards signs.

HOFFMAN ESTATES, Ill. -- Sears announced that it has partnered with wedding and entertaining expert David Tutera for the debut of the David Tutera Bridal Jewelry Collection. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.Sears.com/DavidTuteraJewelry beginning Feb. 1.

Orlando, Fla. -- Red Lobster announced a plan to remodel all of its nearly 700 restaurants across the United States and Canada to a design inspired by the seafaring village of Bar Harbor, Maine. Thirty-three percent of the chain’s restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014. 

New York City -- Robert K. Futterman & Associates said Monday that it has secured a long-term lease for Gap 1969 at 513 Broadway, between Spring and Broome Streets in SoHo, for the brand’s first permanent location in New York City for the concept store.  

Gap 1969 is currently operating in a temporary space at 524 Broadway.  Scheduled to open in early spring 2011, the new apparel store will occupy 2,800 sq. ft. of ground-floor selling space, and 3,000 sq. ft. in the basement and 3,000 sq. ft. in the sub-basement.    

DEERFIELD, Ill. — Walgreens is continuing its Community Corner Initiative by showcasing products manufactured by African-American suppliers, in line with Black History Month.