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Target adds travel products in store
Long time Target supplier J.L. Childress said six of its products were added to Target’s in store travel assortment.
The products are geared toward parents of babies and young children and include variety of bags to simplify life for on the go parents with infants and young children in tow. J.L. Childress has items available for sale on the Target website, however, the new products carried in the stores are unique and not available online, according to the company.
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Shopper marketing’s secret weapon
When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.
Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.