Survey: Nordstrom, Amazon most engaged brands on Pinterest
New York -Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five: Urban Outfitters, American Eagle Outfitters and Zulily.
• The most popular product on Pinterest is the J Crew Women’s camp sock followed by American Eagle Outfitters’ Sequin Sleeve Sweater and JC Penny’s military jacket and striped top.
• Of the 180,000-plus product images Curalate looked at, 81.7% were shared organically from brands’ websites showing that organic engagement continues to be incredibly important for brands.
• Despite this, Curalate pointed out,. brands are still missing out on organic engagement. Twenty-eight percent of the brands it surveyed have yet to add Pin It buttons to their product pages, and 44% of brands do not have Pin It buttons on their homepages, making it difficult for consumers to share the products they find while browsing these brands’ sites.
• Brands need to take stock of their products. Three out of the top five products that generated the most engagement are either no longer available for purchase or are no longer available in the suggested color. This is a missed opportunity for brands, as these are the products that consumers aspire to own, and yet they will be unable to buy them.
In other key findings:
•Fashion is dominant. Eight out of the 10 most-engaged products on Pinterest were related to fashion (either apparel or accessories).
•Brands need to take stock of their products. Three out of the top five products that generated the most engagement are either no longer available for purchase or are no longer available in the suggested color. This is a missed opportunity for brands, as these are the products that consumers aspire to own, and yet they will be unable to buy them, according to Curalate.
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