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Best Buy in $20 million update of its Chicago area retail stores


CHICAGO - Best Buy’s 43 Chicagoland stores are sporting a fresher look and assortment upgrades after the retailer’s $20 million overhaul earlier this year.

The stores’ face-lifts cover multiple areas, from new fixtures, carpeting, lighting and paint, to new customer experiences and shopping areas in stores.

Store enhancements include:

• Expanded Appliances departments that include more space for premium brands. Six stores now feature Pacific Kitchen & Home areas that offer top appliances brands and custom kitchen design options.

• Remodeled Home Theater departments that highlight emerging TV display technology like 4K, UHD and curved TVs with new Sony and Samsung Experience areas. Two new Magnolia Design Centers offer premium brands and options to design and install custom home theater experiences.

• New shopping areas dedicated to the Microsoft Windows Stores, Apple shops, new Camera Experience Shops and a Dyson in-store experience.

Best Buy has also provided support to a variety of community programs, with a number of events happening the next few weeks. It is the lead sponsor of Chicago City of Learning (CCOL), a tech education and immersion initiative supported by the Chicago Public Schools, Digital Youth Network at DePaul University, the MacArthur Foundation and Mayor Rahm Emanuel’s Office.

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