Build-A-Bear opens NYC holiday pop-up

St. Louis -- Build-A-Bear Workshop is opening a new store location in the Brill Building in Times Square in New York City on Tuesday, Oct. 28. This seasonal pop-up shop offers an assortment of proprietary products, licensed properties and New York City-themed merchandise.



“Our new Times Square pop-up location provides a great opportunity for us to increase our brand reach, allowing a broad range of consumers to engage in the Build-A-Bear experience and create special memories this holiday season,” said Sharon John, CEO Build-A-Bear.