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Displays & Signs

  • Reading Is Fundamental at Books-A-Million

    Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

    Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

  • Here's the 4 ways retailers build customer loyalty

    There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

    According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

  • Petco puts its best paw forward for Halloween

    Petco is launching an omnichannel promotion to get pet parents ready for the spookiest holiday of the year.

    Pet parents who plan to dress up their pets can participate in the Petco "Make a Scene" Photo Contest on Instagram. Beginning Oct. 1, pet parents are encouraged to take a photo of their costumed pet in a scene that matches the pet's costume and post it on Instagram with the hashtag #MakeASceneContest for a chance to win a $5,000 grand prize.

  • Olapic becomes marketing partner of major social network

    Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

    Olapic is now part of the Facebook Marketing Partner Program.

  • Barnes & Noble is calling all Makers

    Barnes & Noble wants its shoppers to celebrate innovation and creativity by hosting its first ever "Maker Faire."

    The nation’s largest retail bookseller has formed a new partnership with Maker Media, publisher of Make: magazine and producer of Maker Faire, to launch the first-ever Mini Maker Faire in stores nationwide. The retailer is asking shoppers to participate at their local Barnes & Noble store the weekend of Nov. 6-8 to share their inventions, ideas and more.

  • Lane Bryant promotes size equality across channels

    New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

    The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

  • London is calling shoppers to Kohl's

    Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

    The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

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