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Virtual assistants help promote sweets in Belgian supermarkets
Bay Shore, N.Y. -- Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.
The Tensator Virtual Assistants displays, which have a 20- by 20-inch footprint, will stay in each location for two weeks before continuing on their retail tour. The displays use cutting edge technology to project the image of a real person that can deliver a variety of messages.
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Kohl’s makes its move with wellness merchandising effort
Kohl’s is betting big on the notion that a new focus on health and wellness will increase sales.
The retailer is greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

