Displays & Signs

The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.

Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. The awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.

Grand Rapids, Mich. -- Meijer will up its fashion game with the spring launch of a Skechers concept shop inside the Knapp's Corner Meijer, Michigan, about one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings.

"Our customers have realized just how serious we are about providing on-trend fashion items at the right price," said Peter Whitsett, executive VP of merchandising and marketing for the Grand Rapids, Mich.-based supercenter.

Meijer is upping its game when it comes to trendy fashion with a spring launch of a Skechers concept shop.

The Skechers shop is opening inside the Knapp's Corner Meijer in Michigan, roughly one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings. 

Seattle – Starbucks Corp. is publicly calling for better race relations and public discussion of racial issues in the U.S. The company took out full-page advertisements promoting better race relations in the New York Times and USA Today earlier this week, and also is encouraging employees and customers to participate in the effort.

PetSmart is hoping to lure more Martha Stewart fans to its stores with a new line of natural, Made-in-the-USA pet products.

The retailer already sells Martha Stewart pet products, but it is now launching the Martha Stewart Pets Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

After opening its first stores in Alabama this month, tween and teen retailer Five Below is taking Kentucky off its expansion list next, with new stores there opening this week.

"Entering Louisville is an important next step as we continue to grow our footprint across the country," said Joel Anderson, CEO of Five Below. "We're excited to serve new customers in this dynamic city. Kids and parents looking for a fun place to shop for trend-right, high quality products at a great value will surely enjoy Five Below."

Just in time for spring’s college basketball showdown, Hhgregg is offering a winning deal to customers who shop in-store or online.

The retailer is offering zero down and no-interest financing until January 2018 on qualifying purchases from now until March 28.

Chicago-based True Value Co. showed its true colors -- and legacy when it comes to producing and selling paint -- on Monday during the city’s annual St. Patrick’s Day parade.

The company erected a 40-foot-tall True Value paint stick and stuck it in the water on the northeast corner of Michigan Avenue. The paint stick stunt was conceived by MARC USA Chicago to leverage True Value’s first time as a sponsor of the annual event. The paint stick will be embossed with the line, “The Value Of The Perfect Color.”

ShopRite is taking its Live Right initiative a step further with a new wellness experience for its customers in-store created in conjunction with Johnson & Johnson.

C-Spire Wireless is providing a fresh take on  wireless shopping. The company's new, customer-inspired prototype provides a a hands-on, interactive experience in an easy-to-shop environment that encourages customers to explore.