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Kmart re-imagines Bluelight Special for digital age
Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.
Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.
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eBay goes omnichannel for holidays
eBay is targeting consumers across digital and physical channels this holiday season with a new online holiday hub and even in-person selling stations.
Through Jan. 1, 2016, eBay is running a multifaceted holiday campaign called “Wish Bigger.” A central feature is a holiday-specific shopping site, eBay.com/holidays, which will offer features such as a soon-to-launch holiday heat map that will track what eBay customers are wishing and shopping for coast-to-coast on a weekly basis.

