Displays & Signs

Chattanooga, Tenn. -- CBL & Associates Properties and DreamWorks Animation are ringing in the holiday with the ultimate Santa experience at Oak Park Mall in Overland Park, Kansas City.

Target is showing off an updated look at its redone store in Minnetonka, Minn.

The remodeled SuperTarget is serving as a testing ground overall for store updates with bolder, more playful signage, new displays and various new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter—Handpicked by Target” collection of healthy-living brands,  with more prominent signs on the ends of aisles.

A.R.E. (Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have merged. The new association, which will be renamed in the coming months, creates one industry association representing all of the companies that provide end –‐to –‐end products and services for retail store environments and customer experiences.

Target is showing off an updated look at its redone store in Minnetonka, Minnesota.

The remodeled SuperTarget is serving as a testing ground such overall store updates as bolder, more playful signage, and new displays and for new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter — Handpicked by Target” collection of healthy-living brands, with more prominent signs on the ends of aisles.

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

It’s been a busy fall for hip eyewear marketer Warby Parker.

The company opened its first permanent location in Washington, D.C., in the Georgetown section.

The 1,230-sq.-ft. store features Warby Parker’s signature classic library design, with custom brass library lamps, suspended globe lighting, chevron wood flooring, walnut shelving, and banquette seating for reading and relaxing.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.