Displays & Signs

Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard, one that has largely redefined the U.S. apparel retailing landscape.

From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. Most recently another import entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight announced locations.

Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

Saks will unveil its windows on Nov. 23, and the display promise to light up the night. The retailer will transform its windows with a “Winter Place” theme, complete with a state-of-the-art light show featuring three-dimensional elements on the front facade of the iconic store, including towering light icicles, crystal palace spires, and snowy magnolia arches.

Neiman Marcus is taking the capabilities of its digital lookbooks to a whole new level.

Neiman Marcus has deployed the Zmags Creator rich media marketing platform to design and publish shoppable lookbooks on its e-commerce site. The retailer’s more than 150 annual lookbooks serve as the primary way to highlight designer merchandise on its site.

Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.

Marketers know that image is crucial to digital sales, but that doesn’t mean they are making a big effort.

According to a new infographic based on a survey of 200 marketers from visual marketing platform provider Curalate, 86% of marketers agree that “type of channel” is important when selecting images to use in marketing initiatives. Yet, 78% still share the same images across all or most channels

Godiva Chocolatier has opened an in-store boutique in Macy’s Herald Square flagship in Manhattan.

Shoppers can create their own bespoke assortment of chocolates in the shop, which is accented with the brand’s signature gold throughout. The boutique features the largest chocolate case in North America. It’s also the first to include a large communal table, complimented by café seating.

Target is setting up shop in downtown Manhattan — but it’s no ordinary store and it’s just for the holidays.

On Dec. 9, Target will officially open Target Wonderland to the public, which the retailer describes as a “first-of-its-kind retail experience” that is part magical toy store and part Pop Art exhibit.

Photo: Courtesy of Kmart/Wendy Williams poses during recent a Wendy Williams Show taping at Kmart where the retailer announced the Bluelight Specials are back.

Kmart is hoping that bringing back a 50-year-old marketing strategy will ignite a new sales push online and in stores.