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Report: Target ads target TV-driven sales
Target Corp. is turning TV into an immediate sales driver with a new omnichannel ad campaign.
According to ClickZ, Target is partnering with Shazam, an online music app that has been expanding its functionality, to capture sales from consumers as they watch TV. Target is running TV ads that ask consumers to “Shazam to Shop Now.”
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An exterior with real sparkle
Maryland-based specialty retailer Smyth Jewelers and jewelry designer Uneek Fine Jewelry have installed the world’s largest engagement ring outside Smyth’s store in Timonium, Maryland.
The ring stands 17 ft. tall and measures 14 ft. wide. It is modeled after a Uneek Jewelry design and took over a year to fabricate and install. (To see a video, click here.)

