Wal-Mart debuts Valentine's Day gift guides

BENTONVILLE, Ark. Male shoppers who used Wal-Mart's Helpaguybuy.com to find the perfect gift for the women in their lives for the December holiday season, will have help once again with the return of the site for Valentine's Day. The help will not just be for the guys, however, as Wal-Mart announced the launch of Helpachickpick.com for women.

Both sites help users determine gift choices by asking them a series of questions designed to figure out the type of person they are shopping for. The sites then display suggestions for gift ideas based on the recipient's personality.

"Valentine's Day should be sweet, not stressful, but for many people frustration over finding that just-right present diminishes the romance of the day," said Nick Agarwal, Wal-Mart's vp in corporate communications. "With Helpachickpick.com and Helpaguybuy.com, we take the guesswork out of gift-giving. This online tool helps our customers find gifts their significant others will cherish and save money while they treat their Valentine to something special."