Digital Marketing

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

By Jill Puleri, [email protected]

The recently concluded holiday season was a happy one for most retailers, thanks in part to a recovering economy, heightened consumer confidence and no debilitating weekend snowstorms.

Oh, and wide acceptance of technology gadgets and experiences may have helped a bit, too.

By Mike Romano, [email protected]

Pittsburgh -- American Eagle Outfitters said Friday that it has begun a search for a marketing communications agency partner or partners.

The scope of services, according to the retailer, will include traditional and digital media strategy, planning and execution, as well as collaboration in creative development for its American Eagle Outfitters, Aerie and 77kids brands in North America and internationally.

“Hiring an agency is a natural evolution in the growth of the AEO family of brands,” said Michael Leedy, CMO.

Hampshire, United Kingdom -- The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600 million regular mobile coupon users worldwide.

Minneapolis -- Best Buy Co. reported Friday that December sales were less than the company anticipated, as fewer-than-expected shoppers filled the retailer’s stores over the holiday selling month.

Same-store sales fell 1.2% in December, an improvement from the 4% drop in the same period last year.  Total revenue was flat at $8.4 billion. Its online division shone, recording a 26% rise in revenue for the month.

Despite the lackluster showing in December, Best Buy reaffirmed its annual guidance.

ROCHESTER, N.Y. — In what might become an additional indicator as to the power consumers can wield across retail through social media outlets, Wegmans on Wednesday reinstated Alec Baldwin as the company's spokesman.

Wegmans had pulled its Baldwin holiday advertising campaign in response to consumer complaints about Baldwin's behavior on an American Airlines flight Dec. 6, a flight from which he was removed for refusing to turn his cell phone off.

WOONSOCKET, R.I. — CVS/pharmacy has launched a new service on its CVS.com website to assist military service members, veterans and their families who need to transfer their prescriptions to a pharmacy that lets them continue using their Tricare prescription insurance coverage.