Digital Marketing

San Diego -- Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.

Reston, Va. -- Shoppers spent 14% more for online holiday spending during the week ending Dec. 18, according to comScore. Online spending totaled $6.4 billion for the week, making it the busiest week ever in online holiday shopping.

Shoppers have spent almost $32 billion online for the holiday season to date, a 15% increase from a year ago, comScore reported. The period includes the first 48 days of the holiday season spanning the months of November and December, according to comScore.

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Bentonville, Ark. -- Wal-Mart Stores said Monday that, on the eighth day of its "12 Days of Giving" Facebook campaign, it is awarding $140,000 to nine nonprofits aiding veterans, active members of the military and their families.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

Reston, Va. -- Following recent e-commerce trends released by comScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year-over-year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

And on Sunday, comScore released its latest findings, that online sales surpassed $1 billion on four days during the work week of December 12-16, a 15% increase over the same period last year.

Montreal -- A survey released Friday by e-commerce visitor feedback analytics firm iPerceptions found that, despite online retail sales being up, online retailers are missing out on revenue opportunities.

Third quarter 2011 Retail Ecommerce industry report showed that, while U.S. retail sales estimates show online retail spending rose 13% year-over-year to $36.3 billion for the quarter, task completion fell significantly for visitors at nearly every stage of the retail purchase cycle.

Bentonville, Ark. -- Walmart said Friday that, on the fifth day of its "12 Days of Giving" Facebook campaign, it is awarding $130,000 to 13 nonprofits that are helping restore communities after natural disasters. Communities in Alabama, Connecticut, Missouri, Nebraska, New Jersey, North Carolina, North Dakota, Pennsylvania, Texas and Wyoming will receive contributions from Walmart Foundation, the retailer’s philanthropic arm.

Over 12 consecutive days, Walmart will award a total of $1.5 million to 145 organizations.

Walmart's social media shopping platform, Shopycat is using the services of ifeelgoods, a company that provides marketing and technology solutions for digital goods incentives, to provide Facebook credits as reward for key customer actions. 

Through its partnership with @WalmartLabs, Walmart's social media arm, ifeelgoods is providing technology to encourage customers to use Walmart's new ShopyCat social gift finder, ifeelgoods reported.