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Digital Marketing

  • Collective Bias builds brand with addition of Berg

    Kate Berg has been name president of Collective Bias, the rapidly growing social shopper marketing firm based in Bentonville, Ark. Berg will focus on organizational development at the firm which has grown to more than 30 employees in the roughly two years since it was founded and split her time between Bentonville and New York where an expanding roster of clients include Meredith Corp. and the Duane Reade drug chain.

  • Show how much you really don’t care

    C’mon people. Christmas comes the same time every year and every year there are those scrambling to make last-minute purchases. Walmart is looking to appeal to this shopper segment with some interesting solutions that leverage its multichannel capabilities and give new meaning to the phrase “last minute shopping.”

    The company’s Pick Up Today service was being aggressively promoted with email marketing and social media efforts to remind gift-givers products ordered online by noon on Christmas Eve would be available for pick up in store by 6 p.m.

  • Shopatron predicts factors that will impact retail shopping in 2012

    San Luis Obispo, Calif. -- An e-commerce solution for branded manufacturers on Friday released a new forecast on how retail shopping will be influenced by the Internet, in addition to mobile and social networking.

  • Target looks ahead to after Christmas

    MINNEAPOLIS — While many retailers are scrambling to attract last minute Christmas shoppers, some, including Target, are already looking ahead to Dec. 26.

    Target announced that beginning next Monday, customers can save up to 50% off on such items as women’s and kids’ apparel, as well as home and holiday decor, in stores and online at Target.com. Doors will open at Target stores nationwide at 7 a.m. on Monday.

  • Report: Best Buy cancels some holiday online orders in New York

    NEW YORK — Best Buy has informed some customers that it will not be able to fill their online orders, just days before Christmas, according to the Associated Press.

    The chain said late Wednesday that "overwhelming” demand for some products from Bestbuy.com has led to a problem redeeming online orders made in November and December, the report said.

  • Rite Aid to unveil 3-D holographic display kiosks

    CHATSWORTH, Calif. — Rite Aid is planning to roll out 3-D holographic display kiosks in its stores next year, according to the kiosks' manufacturer.

    In a letter to shareholders, Provision Interactive Technologies president and CEO Curt Thornton wrote that it would place its 3-D Reward Centers in Rite Aid stores, starting with 200 locations and, according to the agreement between the two companies, eventually installing the kiosks in up to 4,800 stores. Rite Aid currently has 4,679 stores.

  • The Market Potential of Maturing Consumers

    By Martin Walker and Martin Walker

    Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.

  • Walmart works Vudu magic with Xbox

    SAN BRUNO, Calif. — Walmart announced that its Vudu entertainment service is now available Xbox 360. Xbox LIVE customers can now shop Vudu’s library using new, interactive features such as voice search, voice control and Kinect gesture commands to rent or own the latest Hollywood hits, TV shows, cinema classics and independent gems in standard or high definition, the company said.

    As an incentive to get customers to try Vudu on Xbox, Walmart announced that Vudu is offering a $4.99 credit toward their first rental or purchase. 

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