Digital Marketing

SAN FRANCISCO — JoS. A. Bank's mobile checkout on Black Friday saw an increase of over 3,000%, compared with its previous daily average.

The m.josbank.com site, powered by 5th Finger's RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers. "JoS. A. Bank considers mobile a critical part of its multichannel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience,” said Pete Zophy, divisional VP of Ecommerce.

RESTON, Va. -- Data released Wednesday by comScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year-over-year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.    

Redwood Shores, Calif. -- Cross-channel shopping is the new norm: Fifty-four percent of consumers regularly employ two or more channels before they make a purchase, according to a new study by Oracle.
 
The report, “Cross-Channel Commerce: The Consumer View,” reveals that consumers expect a consistent experience across all channels. Nearly 20% expect to redeem the same coupons and promotions in stores and online.

CAMP HILL, Pa. — Calling it a first for the drug store industry, Rite Aid will roll out an online coupon management tool for members of its Wellness+ loyalty card program, the retail pharmacy chain said Tuesday.

Boston -- Zmags, a provider of rich media mobile and social merchandising, announced that Kenneth Cole has chosen Zmags CommercePro to create integrated web, mobile/tablet and Facebook-commerce brand experiences that drive product discovery and inspire purchase.

Kenneth Cole’s first commerce-enabled catalog launched in November, providing a dynamic and engaging experience to help its customers discover and buy the perfect gift.

SCOTTSDALE, Ariz. — Sears, a name that comes to mind when thinking of places to fix the car or shop for tools, will soon be associated with travel thanks to a new partnership with International Cruise & Excursions Inc. 

Bentonville, Ark. -- On Tuesday, the second day of its "12 Days of Giving" Facebook campaign, Walmart is awarding $125,000 to 17 nonprofits that are dedicated to building a brighter future for children across the country.

Over 12 consecutive days, the company will award a total of $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.

RESTON, Va. — The holiday season-to-date has garnered $24.6 billion in online sales, a 15% increase above corresponding days last year, ComScore reported.

In addition to the 15% increase in spending recorded for the first 39 days of the holiday season, ComScore also noted that the most recent week (week ended Dec. 9) reached $5.9 billion in spending, an increase of 15% versus the corresponding week last year.