Digital Marketing

Duluth, Ga. -- Airport retailers around the globe are missing out on valuable opportunities to generate more revenue from time-starved and mobile-enabled travelers, according to a recent survey by NCR Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions.

Bentonville, Ark. -- Wal-Mart Stores Inc. said Tuesday it will hire 100 additional developers in India as part of its @WalmartLabs unit, which is focused on growing the retailer’s social media and mobile presence globally.

In November, WalmartLabs, under the retailer’s global e-commerce group, will build an operation in India to use social media and digital technology to attract shoppers.
 

BENTONVILLE, Ark. — DreamWorks has become the latest studio to offer its titles through Walmart's in-store, disc-to-digital service powered by Vudu. At more than 3,500 Walmart stores, customers can convert such DVD and Blu-ray titles as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon into digital copies that can be accessed from any web-enabled device.

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

By Seth Sarelson, [email protected]

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet.

Seattle -- Nordstrom Inc. revealed Thursday that it is leading a $16.4 million investment round in online men’s apparel brand Bonobos. The announcement follows last year’s purchase of online private sale site HauteLook, giving Nordstrom another leg up in the e-commerce arena.

Nordstrom is selling the Bonobos label's clothing at its stores and online. Bonobos is the largest apparel brand launched on the internet in the United States.

New York -- A report released Thursday by Deloitte found that consumer spending posted an increase in March, reversing a trend of declines.

The Deloitte Consumer Spending Index climbed higher in March, marking only the third monthly increase over the past 12 months. The Index tracks consumer cash flow as an indicator of future consumer spending.

By Steve Friedman, [email protected]