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Digital Marketing

  • Office Depot shines light on teachers

    BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

  • Target and Fast Company launch mobile competition

    New York -- Fast Company magazine and Target are sponsoring a competition, the Target Retail Accelerator, that will award $75,000 to a developer who creates the best new mobile app or mobile website for the retailer.  

    Fast Company will chronicle the developers' efforts on the website of its new technology vertical Co.Labs.

  • Lands' End launches figure-flattering swimwear

    DODGEVILLE, Wis. — Lands' End has introduced an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement, the company said.  

    The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.

  • Target challenges developers to create a new mobile experience

    NEW YORK and MINNEAPOLIS — Target has teamed up with Fast Company to launch Co.Labs & Target Retail Accelerator, a contest for developers to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers' efforts on its new technology vertical Co.Labs.

  • Neiman Marcus builds Pinterest in fashion

    DALLAS — Neiman Marcus is inviting customers to create Pinterest collections featuring images from its Art of Fashion campaign for the chance to win a $1,000 gift card. 

    The contest runs March 6 to March 27. One winner will be chosen by a panel of Neiman Marcus judges.

  • Alliance Data renews credit-card program agreement with Gander Mountain

    Dallas -- Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term agreement to continue providing the co-brand credit card program for multichannel retailer Gander Mountain.

  • RevTrax offers protection for digital coupons

    NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

  • Capital One launches targeted deals program with ShopSavvy

    MCLEAN, Va. — Capital One has teamed up with ShopSavvy to deliver personalized deals from the Capital One deals program to ShopSavvy app users while they shop and search for deals.  By incorporating Capital One’s deals into ShopSavvy’s leading mobile shopping community, customers can receive targeted merchant offers when they matter most – while they shop.

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