Modell’s, Harte-Hanks team for integrated marketing strategy

Billerica, Mass. Multichannel marketing solution-provider Harte-Hanks said Thursday that it has been selected by Manhattan-based Modell's Sporting Goods to implement the retailer's customer interaction strategy across multiple platforms.

Terms and financial details of the deal were not disclosed.

"Nothing is more important to us than listening to our customers' needs and helping to make their experiences with us more enjoyable, relevant, and affordable. To do that, we need great information and communication that is both versatile and accommodating to all of our customers," said Jed Berger, senior VP marketing, Modell's Sporting Goods.

Harte-Hanks will support customer database development and insight-driven analytics to support multichannel targeted marketing.

Modell's operates more than 140 stores in 10 Northeastern and Mid-Atlantic states and the District of Columbia.