JoS. A. Bank and Experian team for cross-channel services

Schaumburg, Ill. Experian Marketing Services said Friday that it has expanded its longtime relationship with JoS. A. Bank to help the retailer better understand and connect with customers.

According to Experian, JoS. A. Bank selected Experian Marketing Services, a provider of data, analytics and marketing technologies, to create a database environment that centralizes all marketing intelligence to provide a single view of the company's customers. The environment is designed to help JoS. A. Bank move beyond single-event marketing efforts to maximize contact method and frequency across channels.

For the company's promotional marketing programs, Experian's Marketing Analytics team worked with JoS. A. Bank to identify an opportunity to improve the efficiency of its mailings to increase circulation.

Combining efforts across Experian Marketing Services, said Experian, is expected to improve prospect reach and return on campaign efforts across channels. Applying analytics and customer insight to the retailer's database also is expected to help increase customer loyalty.

"Effective customer communication begins with a strong database to manage consumer data and insight," said John Lewis, director of Database Marketing for JoS. A. Bank. "Experian understands our challenges and, through analytical discovery, helps us improve the connection we have with our customers, which leads to increased loyalty and growth."