Digital Marketing

NEW YORK — Saks Fifth Avenue has redesigned the Saks.com homepage to include a longer, more fluid layout that more prominently highlights seasonal trends and most-wanted designers. 

The new site now features larg-scale photography, improved navigation, easier access to magazine-style features and enhanced product detail pages.

Saks.com was last refreshed in July 2010 and the last complete redesign was in September 2007.

ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

CINCINNATI — Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships. In this newly created role, Huang will lead the company’s efforts to expand their integrated suite of solutions across media - both offline (traditional TV and print) and digital (online, mobile, social), across the globe. He will be based in New York City.

New York -- Ann Inc., parent of Ann Taylor and Loft, said Friday that its fourth-quarter profit rose to a better-than-expected $2.37 million from $2.18 million a year earlier.

Sales rose 7.2% to $607.7 million. Total company store- sales for the quarter decreased 0.7%. By brand, same-store sales increased 1.4% across the Ann Taylor brand and fell 2.1% across the Loft brand.

Bentonville, Ark. -- Wal-Mart Stores on Thursday launched a new section on its website dedicated to products from small, women-owned businesses around the world.  

More than 200 items from 19 businesses in nine countries are featured in the new "Empowering Women Together" section of Walmart.com. The launch comes a day before International Women's Day.

BENTONVILLE, Ark. — Walmart has launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

New York -- More than half (53%) of industry leaders believe that improving customers’ retail experience is essential to creating a successful mobile payments scheme, according to a recent survey by SAP.

The study, SAP’s third consecutive GSMA Mobile World Congress survey, found that the “secret sauce” for creating a better retail experience includes POS services such as near-field communication (28%), facilitating universal acceptance of mobile payments (25%) and location-based point-of-sale offerings (24%).

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.