Digital Marketing

Chicago -- Shoppers will reduce the number of channels they visit and remain intensely focused on value in 2013, according to the latest research from SymphonyIRI Group.

According to Symphony’s “2012 CPG Year in Review: Finding the New Normal,” consumers are still attempting to ease budgetary strains and are embracing a wide variety of money-saving strategies.

SPRINGFIELD, N.J. — Watch maker TAG Heuer has launched its first online shopping boutique.  Paying homage to the brand's eight avant-garde retail boutiques nationwide, the new online boutique will mimic TAG Heuer's "lifestyle lounge," which allows consumers to fully immerse themselves in the TAG Heuer brand from any location. 

Jim Farrell has joined Stratacache’s interactive media subsidiary enVu to lead the sales effort for a new gestural ad network with intriguing retail applications.

Farrell will be responsible for building and overseeing the sales efforts for enVu’s five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit and will focus on cultivating a successful sales and customer service team.

Dublin, Ohio -- Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.  

The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.

SEATTLE — Sears' online marketplace will be the subject of a webinar on Feb. 26 hosted by Mercent, a technology company that enables retailers to profitably reach and convert more shoppers online.

Titled "Selling on Sears.com - Your Access to more than 15 Million Loyal Shoppers," the webinar will discuss Sears.com's role as the third largest online marketplace and how its expanding its reach and visibility against Amazon.com, eBay and Google.

MENOMONEE FALLS, Wis. — Kohl's is continuing its partnership with TED, the nonprofit organization that provides a platform for innovative thinkers, with a donation of $1.5 million to continue its education-based opportunities for youth.

While I enjoy reading the annual sales predictions and yearly retail real estate outlook columns published each year, they often have a tendency to get bogged down in the details. When forecasting in the medium- to long-term, it’s often best to focus on the big-picture trends — an approach that not only avoids the all-too-common problem of missing the forest for the trees, but provides important insights about where the industry may be headed, not just in six or 12 months, but in six or 12 years.

WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.