Digital Marketing

Dublin, Ohio -- Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.  

The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.

While I enjoy reading the annual sales predictions and yearly retail real estate outlook columns published each year, they often have a tendency to get bogged down in the details. When forecasting in the medium- to long-term, it’s often best to focus on the big-picture trends — an approach that not only avoids the all-too-common problem of missing the forest for the trees, but provides important insights about where the industry may be headed, not just in six or 12 months, but in six or 12 years.

WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.

CHICAGO — Retail executives are moderating their expectations for 2013 following uneven sales in December and January, according to a new survey of CFOs by professional services form BDO USA.

Encino, Calif. -- Yogurt chain Menchie’s said Friday it has launched a new mobile app, Yumm Finder, for iPhones, featuring location finder capabilities and featured promotions.

Menchie's partnered with RAZUR, based in Atlanta, to develop and release the app.

WASHINGTON -- American Eagle Outfitters has expanded its partnership with the Student Conservation Association to engage students in service to America's national parks.

Palo Alto, Calif. -- The shopping app Shopkick on Wednesday announced that Nielsen ranked Shopkick No. 34 out of approximately 1 million apps in December 2012. While still trailing giants like Facebook, YouTube and Twitter overall, Shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger and Safeway, the app developer noted.

LOS ANGELES — Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.

Ikea was one of the winners of the group's first Cass Awards, which were awarded to companies and brands that best reached Generation Y through their marketing efforts last year.