Digital Marketing

Dallas -- Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Retail Services business has signed a long-term agreement to continue providing the co-brand credit card program for multichannel retailer Gander Mountain.

MCLEAN, Va. — Capital One has teamed up with ShopSavvy to deliver personalized deals from the Capital One deals program to ShopSavvy app users while they shop and search for deals.  By incorporating Capital One’s deals into ShopSavvy’s leading mobile shopping community, customers can receive targeted merchant offers when they matter most – while they shop.

Fort Worth, Texas -- Trademark Property announced that it has unveiled a new logo, corporate office and website as part of its 20-year anniversary.

On Feb. 4, the company moved into a new corporate office located in the River Plaza office building, part of Trademark’s WestBend mixed-use development in Fort Worth.  In addition, a new, more digital- friendly logo is being introduced along with new website to better reflect Trademark’s ever-changing and dynamic business.

NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

LARGO, Fla. — Coupon distributor Valpak took to Facebook last month to ask consumers to show what they love for the chance to win cash in the first ever Facebook promotion featured on the front of the Valpak envelope.

Since the "Show Us What You Love" Sweepstakes started last month, Valpak has had an overwhelming response. Photographs of adorable babies, furry puppies and sunny beaches filled with families – have been sent in through the Valpak Facebook contest.

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

Whiting, Ind. -- Research released Wednesday by CouponCabin.com showed that more than half of U.S. adults’ online shopping habits won’t be impacted by rising shipping costs.

According to the survey, conducted by Harris Interactive for CouponCabin.com, 51% of those polled said they are neither more or less likely to shop online, even with potentially increasing shipping costs. An additional 7% said they are more likely to shop online.

New York -- A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.

According to the 2013 Digital Marketer Report, consumers today are multi-device and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the path to purchase.