Digital Marketing

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

Whiting, Ind. -- Research released Wednesday by CouponCabin.com showed that more than half of U.S. adults’ online shopping habits won’t be impacted by rising shipping costs.

According to the survey, conducted by Harris Interactive for CouponCabin.com, 51% of those polled said they are neither more or less likely to shop online, even with potentially increasing shipping costs. An additional 7% said they are more likely to shop online.

New York -- A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.

According to the 2013 Digital Marketer Report, consumers today are multi-device and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the path to purchase.  

ROCHESTER, New York — Crosman Corp., an international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has announced the appointment of Jennifer Lambert as VP marketing. In her new position, Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development.

NEW YORK — L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.

SPRINGFIELD, N.J. — Watch maker TAG Heuer has launched its first online shopping boutique.  Paying homage to the brand's eight avant-garde retail boutiques nationwide, the new online boutique will mimic TAG Heuer's "lifestyle lounge," which allows consumers to fully immerse themselves in the TAG Heuer brand from any location. 

Chicago -- Shoppers will reduce the number of channels they visit and remain intensely focused on value in 2013, according to the latest research from SymphonyIRI Group.

According to Symphony’s “2012 CPG Year in Review: Finding the New Normal,” consumers are still attempting to ease budgetary strains and are embracing a wide variety of money-saving strategies.

SEATTLE — Sears' online marketplace will be the subject of a webinar on Feb. 26 hosted by Mercent, a technology company that enables retailers to profitably reach and convert more shoppers online.

Titled "Selling on Sears.com - Your Access to more than 15 Million Loyal Shoppers," the webinar will discuss Sears.com's role as the third largest online marketplace and how its expanding its reach and visibility against Amazon.com, eBay and Google.