Lands’ End launches live video chat

Dodgeville, Wis. Lands' End on Monday launched Lands' End Live, an online video chat tool that pairs state-of-the-art technology with Lands' End's signature customer service, in conjunction with National Customer Service Week.

A click of a button brings a personal shopper directly to the landsend.com user's computer screen for real-time assistance. The launch makes Lands' End the first apparel retailer nationwide to offer customers a video chat option, the company said.

“Establishing personal connections with our customers has always been an important part of who we are at Lands' End," said Joan Conlin, VP customer care services, Lands' End. "In the wake of National Customer Service Week, we are thrilled to be able to offer our legendary customer service in new and innovative ways. Offering our landsend.com users real-time, one-on-one personal shopper assistance makes online shopping even more efficient and enjoyable."

Landsend.com users who launch the live video chat can choose to communicate with the personal shopper via voice chat, where they can use their headset or computer's built-in microphone and speakers or keyboard/text chat, where they type their questions using their computer keyboard. Additionally, shoppers can provide their telephone number and a personal shopper will call them directly. Lands' End personal shoppers can demonstrate product features and details, as well as help navigate the website regardless of the chat option selected.