Digital Marketing

NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

ST. PETERSBURG, Fla. — HSN has partnered with HGTV to launch HGTV Home Outdoor Living, only at HSN. Launching across HSN and HGTV's multiple platforms on March 19, HGTV Home Outdoor Living will redefine the outdoor living retail landscape with top HGTV experts appearing on HSN, including Designer John Gidding, star of Curb Appeal.  The HGTV experts will offer advice and showcase an assortment of high-quality, HGTV-curated, outdoor products, including exclusive HGTV Home branded items. 

HOFFMAN ESTATES, Ill. — The U.S. Environmental Protection Agency has recognized Sears Holdings with a 2013 Energy Star Partner of the Year - Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency. This year, Sears Holdings is being awarded for both its role as a retailer of Energy Star certified products and for energy management in its stores. Sears Holdings' accomplishments will be recognized at an awards ceremony in Washington, D.C., on March 26.

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

From mobile wallets to QR codes to apps, Macy's is making all the right moves

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

NEW YORK — Maybelline New York has launched "City," its first monthly fashion and makeup blog.