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P&G opens pop-up store in NYC


New York City A report on Friday said that manufacturer Procter & Gamble has opened a temporary store in New York City to promote 18 different products. According to Supermarket News, the 10-day pop-up store, which opened Friday, will push free samples of newly introduced products such as Pringles MultiGrain chips and Tide Stain Release under the company’s current “Have You Tried This Yet?” campaign.

The storefront, located on 57th Street and 6th Avenue, is divided into several demo areas by product type. The store features interactive displays and programs such as free makeovers in the CoverGirl makeup section and photo enhancements in the Crest 3D section to show whitened teeth.

Shoppers have the ability to purchase products onsite by using a computer station that links to the new website, which also features consumer reviews and coupons.

The store will operate through Oct. 31.

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