Digital Marketing

TORONTO, Ontario — U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market.

Consistent North American pricing for all apparel and accessories available at the retailer will ensure that shoppers throughout the United States and Canada can enjoy the same value and shopping experience. Online shoppers will also be able to take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders totaling more than $125. 

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

Strong sales of new products and fleece allowed athletic performance brand Under Armour to grow sales 23% to $472 million during its first quarter ended March 31.

Despite the solid increase in sales, the 12th consecutive quarter of revenue growth in excess of 20%, net income tumbled 47% to $8 million, or 7 cents a share, due largely to the timing of marketing expenses associated with the company’s largest ever global marketing campaign.

FORT WORTH, Texas — RadioShack has stocked its shelves at locations nationwide with HTC's most recent flagship smartphone, the HTC One.

To celebrate the launch, RadioShack will give a $50 Google Play credit to anyone who buys the smartphone at one of their participating locations by June 1. Consumers can also take advantage of the company's Trade & Save Program, which allows them to trade-in their old phones for as much as $300 toward the new phone and accessories, depending on the phone model. 

Boca Raton, Fla. -- Office Depot announced Thursday that it has debuted a new corporate citizenship website – Officedepotcitizenship.com – in recognition of Earth Month.

The site provides information about the company’s various initiatives, including ethics, diversity and the environment, presented in an interactive format.

FORT WORTH — RadioShack has named Jennifer Warren as its new SVP and CMO, and Michael DeFazio as its new SVP of store concepts.