Digital Marketing

PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

CHICAGO — Icing, the jewelry and accessories brand founded by Claire's in 1996, is about to get a branding makeover.

The new branding program includes an updated store design, new brand visual identity, modernized logo and the brand's first ever e-commerce enabled website. The brand seeks to establish itself as a destination for fashionable jewelry, accessories and expert style advice for young women ages 18 and older.

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release. 

TORONTO, Ontario — U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market.

Consistent North American pricing for all apparel and accessories available at the retailer will ensure that shoppers throughout the United States and Canada can enjoy the same value and shopping experience. Online shoppers will also be able to take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders totaling more than $125. 

NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

HANOVER, Pa. — Synder’s of Hanover is using the 30th anniversary of National Pretzel Day to create a series of nationwide events to engage with consumers.