Digital Marketing

Taking the long view of what is expected to be moderate consumer demand in the United States, it is apparent the primary sources of growth for retailers are to gain share from competitors and capture a larger share of wallet from existing customers. It’s why there is so much effort expended on the loyalty front, as retailers know success is dependent on keeping existing customers happy and rewarding them ever more generously for their loyalty.

WOONSOCKET, R.I. — CVS/pharmacy has launched its new CVS Express Photo App, which enables Facebook users to order prints from their Facebook albums without leaving the website, with prints ready for pickup in about an hour at their local CVS/pharmacy.

Making your NRF Show plans? Don’t forget to allow yourself time to check out the Big Apple’s exciting retail scene. Here’ s a quick hit list of the city’s newest retail stars:

Cincinnati -- A survey released Monday by Convergys said that many consumers have yet to complete their holiday shopping -- and many of those will do that shopping online.

According to Convergys’ 2010 Holiday Shopping Season Research, which polled 500+ consumers on their holiday shopping plans; 18% of consumers have already completed their holiday shopping; but 27% have not yet started; and 50% are only half done.

Addison, Texas -- Coyote Management, LP and Garrison Investment Group, through their affiliates, announced they acquired Decatur Mall, in Decatur, Ala., and Lakeshore Mall, in Gainesville, Ga., in September and have made enhancements and changes to the properties.

A new corporate ad campaign for both malls was launched Nov. 1, and each mall has added a Customer Service Center, a new MasterCard gift-card program, children’s stroller program, new website and social media.

AUSTIN, Texas - Whole Foods Market announced that it is offering free overseas shipping of its holiday gift boxes to APO, FPO and DPO addresses.

Available only at www.wholefoodsmarket.com/giftbox, Whole Foods Market offers five different gift boxes that range from $40 to $60 each. 

PROVIDENCE, R.I. - Marketing communications firm Duffy & Shanley has been hired by Staples to manage its 2010 public relations efforts for the holiday shopping season. 

For the last two years, Duffy & Shanley said it has worked with Staples on its holiday marketing and public relations efforts in some capacity.

EDISON, N.J. - Majesco Entertainment announced that Christina Glorioso has joined the company as chief marketing officer.  In this newly created role, Glorioso will oversee all brand management, creative, media and marketing initiatives while helping guide the company's strategic direction.

ENGLEWOOD, Colo. - Sports Authority has announced a partnership with ShopRunner (http://www.shoprunner.com),/ a members-only online shopping program that offers consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns, across a wide selection of retailers.

New York City -- More than $17.5 billion has been spent online for the November-December 2010 holiday season to donate , marking a 12% increase versus the corresponding days last year, comScore reported on Wednesday.