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Digital Marketing

  • AT&T helps businesses get more out of QR codes

    DALLAS — AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR code campaigns. 

    Working with Scanbuy, a global provider of mobile engagement solutions, the enhanced features include the ability to:

    • Execute creative campaigns with codes that can help trigger actions such as link to a video, prompt a phone call, or generate an email.

  • PVH takes a swing at new Izod golf campaign

    NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

  • Derek Lam designs dress up Kohl's apparel selection

    MENOMONEE FALLS, Wis. — Designer Derek Lam's Rio de Janeiro inspired collection is now available at Kohl's as part of the retailer's DesigNation series. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.

  • Cha Ching! Eight Ways to Ratchet Up Online Sales All Year Long

    By Brad LaRock, [email protected]

    If the 2012 holiday retail season proved anything, it’s this: the smart merchant gets the sale. Retailers have to plan strategically, segment their customer base, and think like today’s super connected shopper.

  • Dickies launches online price comparison tool

    FORT WORTH, Texas — Global work wear brand Dickies has launched Shop and Compare, the newest online tool that allows users to compare products side by side, saving time for on-the-go shoppers.

  • Ecco shoe brand celebrates 50th anniversary

    LONDONDERRY, N.H. — Danish footwear brand, Ecco, is celebrating its 50th anniversary with special deals and contests. Throughout the month of April, U.S. customers will enjoy special in-store displays, a Facebook sweepstakes starting today, and historical storytelling through the brand’s Tumblr blog.

  • Timex finds time to launch runners campaign

    MIDDLEBURY, Conn. — Timex has launched of "I Am A Runner," the brand's new marketing campaign that celebrates every runner's unique personal story. Bringing to life the passion and motivation that unites all runners, regardless of skill level, "I Am A Runner" is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.

  • Home Depot builds how-to video series with Martha Stewart

    Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

    The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

    The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

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