Digital Marketing

Purchase, N.Y. -- MasterCard Advisors SpendingPulse report, released Thursday, showed that sales in most retail categories continued to gain momentum over an already strong October showing.

Year-over-year total apparel sales in November saw a 9.6% increase, the largest year-over-year growth in 2010 for that sector following the previous record in October. Total apparel has recorded eight out of 11 months of year-over-year gains so far in 2010. In November, all of the sub-sectors posted year-over-year growth.

Armonk, N.Y. -- IBM on Wednesday announced that the Bon-Ton Stores website and its seven leading brands have experienced a double-digit increase in their online sales using IBM software to advance their online and mobile commerce features.

By Andy Monshaw, [email protected]

Today's consumers are more informed, influential and decisive than ever before. They demand more from their retailers, both face-to-face and virtually. Those retailers that don’t get it right, risk losing not only their business, but also their endorsement -- with friends, family, and a whole host of online followers. Small to midsize retailers, especially, feel the pressure to find new ways to forge lasting relationships with customers.

New York City -- Starbucks Corp. is looking beyond its cafes for expansion in the future. Detailing its growth plans Wednesday at its investor conference, the chain announced it plans to triple the number of its cafes in China, offer more products in grocery stores and open new kinds of stores to build on its recent recovery.

Reston, Va. -- Online spending on Cyber Monday reached $1.028 billion, up 16% versus a year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold, according to comScore.

Philadelphia - Monetate, which tests, targets, and personalizes websites, has renewed its contract with Canton, Mass.-based Casual Male Retail Group.
"Monetate continues to drive incremental revenue for us because of the exceptional testing and targeting features that it provides,” said Ric Della Bernarda, chief marketing officer and senior VP, Casual Male Retail Group. “With Monetate on our websites, we have the ability to deliver relevant and personalized content to all of our visitors, throughout their online shopping experience."

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).