Digital Marketing

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

LEXINGTON, Ky. — Tempur-Pedic has partnered with HGTV to feature a wide range of sleep products in the first-ever HGTV Smart Home, which showcases the latest products in home technology, coupled with eco-friendly features. 

Built by HGTV in the community of Paradise Key South Beach in Jacksonville Beach, Fla., the high-tech home will be awarded to a winner on June 13, as part of an HGTV Smart Home Giveaway.

LOS ANGELES — Walgreens has partnered with NBC to launch a new web series inspired by NBC’s hit weight-loss competition series "The Biggest Loser."

The series follows former contestant Filipe Fa's journey to lose weight and keep it off once and for all.

Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

AUSTIN, Texas — Digital coupon site, RetailMeNot.com, is launching an updated version of its free RetailMeNot Coupons app for iPhone that includes the ability for consumers to search for and find digital coupons for nearby retailers located in 500 shopping malls. The app also enables users to request that additional shopping areas be geo-fenced by RetailMeNot.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

By Mark Ledbetter, [email protected]

There's a season for everything, and that's no less true for retailers. Merchants have historically enjoyed a central position in the retail universe, driving everything from pricing to availability. How quickly things have changed. Today, try telling a 19-year-old that she can't get a discount on the slightly frayed jeans she found on the discount rack. She'll buy a similar pair online and Tweet about it so fast, it will make your head spin!

Discover Financial Services is offering extra cashback for home improvement store purchases.

Discover card members can earn 5% Cashback Bonus on up to $1,500 in purchases at home improvement stores. The deal runs through June 30.