Digital Marketing

J.C. Penney asks customers to come back in its new ad
New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
Social media firm growing in Minneapolis
Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.

Collective Bias established a presence in Minneapolis last year and more recently tapped Kristen Brown to lead the firm’s growth efforts. Brown spent five years with NPD in the company’s Minneapolis office where she served as retail insights director. She is also a best-selling author and motivational coach.

Report: Mother’s Day spending to be nearly flat

Los Angeles -- Mother's Day spending will be nearly flat this year as more Americans return to work and have less spare time, according to a new report by market research firm IBISWorld.

The report forecast a 0.2% rise in purchases on Mother's Day gifts this year over last year, for a total of $17.1 billion.
Don’t Count Out Direct Mail: Five Ways to Boost ROI

By Michael W. Maynard,
New Kitchen e-commerce site opens

Ocean Springs, Miss. - A new e-commerce site providing hanging kitchen pot racks and wall racks, HangingintheKitchen.com, opens today.

The site continually updates inventory and also offers social media pages on Twitter and Facebook that offer product reviews, special offers and tips.
FlashPark technology unveiled at The Grove

Los Angeles -- Shopping center owner Caruso Affiliated said Monday that it has launched a new parking technology, FlashPark, at The Grove retail and lifestyle destination in Los Angeles.

The technology allows smartphone users two free hours of parking and eliminates paper tickets and cash.
Anheuser-Busch brews up new ad campaign

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.
Survey: Shoppers turn focus to saving money

Austin, Texas -- Survey results by coupon site RetailMeNot revealed Monday that the vast majority of consumers believe that saving money is important.

According to the Shoppers Trend Report, conducted by The Omnibus Co. for RetailMeNot, 93% of consumers say they believe that saving money in their everyday lives is important. The survey also found that 61% are saving about the same or more money per month than they were five years ago.
Crystal Light dives into e-commerce waters

GLENVIEW, Ill. — Crystal Light, a leading beverage mix brand, is launching an e-commerce platform, Shop.CrystalLight.com.

"For years we have heard from some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, senior brand manager for Crystal Light. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."
Cache names marketing chief

New York -- Cache said Monday that it has appointed Arnold Cohen as executive VP/chief marketing officer for the women’s apparel chain.

Cohen’s background includes eight years with American Eagle Outfitters, where he was involved in creating the first mobile concept, the early iteration of Martin and Osa, and the back-on-campus initiative that rolled out to 50 colleges.

J.C. Penney asks customers to come back in its new ad

Social media firm growing in Minneapolis

Report: Mother’s Day spending to be nearly flat

Don’t Count Out Direct Mail: Five Ways to Boost ROI

New Kitchen e-commerce site opens

FlashPark technology unveiled at The Grove

Anheuser-Busch brews up new ad campaign

Survey: Shoppers turn focus to saving money

Crystal Light dives into e-commerce waters

Cache names marketing chief