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Digital marketing co. provider upgrades platform, staff


PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

The company has hired Justin Kistner as senior director of strategy and Clay Moore have joined the company as senior director marketing solutions. Kistner will be charged with building and driving ShopIgniter's client advisory service, counseling brands on how to best apply paid media to their ShopIgniter rich media post campaigns. And, with more than a dozen years of experience in digital media, Moore will be responsible for development and execution of consultative sales strategies, aligning ShopIgniter's social + mobile solutions with client and partner business goals.

"Brands have spent years building their fan base, and investing in apps and creating a robust social presence. Now, they are asking: 'What next?' I'm so excited about ShopIgniter because they are leading the wave of this second phase of social marketing, providing a real framework to help brands assess, plan and enact strategies that realize their true reach and monetization potential through a combination of creative, paid media, and analytics," said Kistner.

Prior to ShopIgniter, Kistner served as senior director of product at Spruce Media where he was responsible for driving product strategy for its Facebook advertising workflow management solution. Earlier, he was director of social products at Webtrends, driving the development of social products for the company. He was the key component behind the development of Webtrends' Facebook Analytics and its end-to-end Facebook campaign solutions, a market first for the industry.

"It's an exciting time for marketers as we look to pull rich consumer experiences directly into mobile and social streams. I'm thrilled to join ShopIgniter, the team that day over day sets the standard for driving engagement and optimal performance across mobile and social channels," said Moore. "At the end of the day, ShopIgniter stands alone in its understanding of the tremendous consumer value brands need to provide at the point of interaction."

Most recently Moore was principle business consultant at ExactTarget where he focused on strategic new business sales, marketing and sales framework development and enablement of partners and enterprise sales teams. His previous roles include product manager for customer community products at Jive Software, as well as management roles at Webtrends in the solutions engineering, product management and professional services organizations.

The company recently updated its Igniter platform, which now enables marketers to create, manage and measure rich social media advertising campaigns directly in consumers' social streams. An end-to-end enterprise platform, Igniter boosts reach, frequency and consumer engagement deep into the marketing funnel, from discovery and engagement to sharing, product consideration and lead generation. Some companies using the company's Igniter platform include Whole Foods, Target, GoPro, Sony Music, Levi's and Lenovo.

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