Digital Marketing

WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

Columbus, Ohio -- Value City Furniture and American Signature Furniture are launching a social media contest to promote their new e-commerce sites. Customers can win prizes for sharing favorite items from the retailers’ websites and sharing them on the Facebook, Twitter, Google Plus, Instagram and/or Pinterest accounts. Customers can enter through any or all of these social networks through July 1. The retailers, owned by American Signature Inc., are giving away up to $10,000 in free furniture as part of the contest.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

MENOMONEE FALLS, Wis. — Kohl’s has renewed its partnership with Junior Achievement of Wisconsin and donated to the organization $1.5 million throughout a three-year period to support and expand the JA Kohl’s Education Center. 

Los Angeles -- Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.

BURLINGTON, Mass. — Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18, at the Hilton, Chicago.

89 Degrees helped the company leverage Big Data to drive its omnichannel marketing, 

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is positioning itself as a one-stop shop for school-based fan apparel, field gear and fundraising needs with new online order site and streamlined solution The Sport Chalet Team Site.

Chaminade College Prep, Esperanza High School, Tesoro High School, Triton Touch Down Club and Torrey Pines High School are among early Team Site adopters.

The world of e-commerce is gearing up for the 9th annual Internet Retailer Conference and Exhibition, which will be held at Chicago’s McCormick Place West from June 4-7. This year's theme is "Breaking Barriers."

GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.