Digital Marketing

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

Minneapolis -- In a move to further boost its marketing organization, Target Corp. has hired Kristi Argyilan as senior VP, media and guest engagement, effective June 2.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president at Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Target has further strengthened its marketing organization with the hiring of Kristi Argyilan as SVP, media and guest engagement, effective June 2.  

Argyilan will be responsible for leading and integrating the company’s paid, earned, owned and shared media initiatives.

Argyilan comes to the Target from IPG Mediabrands where she was most recently the president, Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

Shopper social media company Collective Bias has named Ali Mirian as SVP of product development and analytics.

Boston - Cone Communications has launched its new social impact tool to help companies assess, communicate and prove their progress against addressing critical social issues. The Cone Social Return Assessment is a proprietary, diagnostic tool that uncovers gaps and opportunities within three elements critical to a company's successful program: awareness, engagement and impact, and provides a plan to optimize its business and social return.   

San Francisco – Williams-Sonoma had a strong first quarter of fiscal 2014, with net income climbing 17% to a better-than-expected $46.16 million from $39.17 million.

Net sales grew 10% to $974.33 million from $887.8 million, also topping estimates.

Total same-store sales grew 10%. Williams-Sonoma credited much of its success during the quarter to market share gains and advantages conferred by its multichannel operations.

Kirkland's experienced solid sales momentum in its stores and online during the first quarter of fiscal 2014 despite getting a slow start as a result of adverse weather. Even with a more promotional environment late in the quarter, sales remained strong and resulted in earnings performance at the high end of the company’s guidance.