Cone Communications launches social return analysis tool

Boston - Cone Communications has launched its new social impact tool to help companies assess, communicate and prove their progress against addressing critical social issues. The Cone Social Return Assessment is a proprietary, diagnostic tool that uncovers gaps and opportunities within three elements critical to a company's successful program: awareness, engagement and impact, and provides a plan to optimize its business and social return.



The Cone Social Return Assessment was developed based on a combination of best-in-class standards, Cone's social impact strategies and its proprietary research.



"Our research shows consumers are increasingly demanding proof that companies are creating viable solutions and achieving substantial results from their social impact commitments. Most companies are implementing programs in the marketplace, yet there is a growing need for companies to better gauge the impacts of those programs," says Rich Maiore, senior VP of social impact at Cone Communications. "Cone's Social Return Assessment will enable companies to assess their efforts, course correct to deliver greater effectiveness and efficiencies and communicate results to all stakeholders."