Digital Marketing

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

By Lee Cote, [email protected]

 St. Augustine, Fla. – Barbecue product retailer Heaton Enterprises has reopened its online barbecue store Barbqrub.com. Although never officially closed, the site has added new products including and rubs and marinades as well as grills and grilling tools and will also soon expand its blog to offer best practices, product reviews and recipes.

Washington, D.C. -- Americans will spend a little bit more on dad this year, stretching their budgets enough to show their favorite man just how much he is appreciated, according to a survey by the National Retail Foundation.

The group, 2013 Father’s Day spending survey, conducted by BIGinsight, found that the average consumer will shell out $119.84 on dad’s gifts this year, up from $117.14 last year. Total spending for Father’s Day is expected to reach $13.3 billion.

WASHINGTON — Americans are going to stretch their budgets and spend a little more on dad this year, according to NRF’s 2013 Father’s Day spending survey conducted by BIGinsight. The average person is expected to shell out $119.84 on gifts this year, an increase of 2% from $117.14 last year. 

Total spending by people 18 and older in the United States for Father’s Day is expected to reach $13.3 billion.

ORANGEBURG, N.Y. — OSL Holdings, a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, has launched its Equality Rewards Mobile platform, iPhone app and mobile website. 

The Equality Rewards iPhone app is downloadable free through the Apple App Store or you can sign-up through your smartphone.

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

Stanley Black & Decker is trying a new logo on for size. Although it's still yellow and black and still spells "Stanley," it represents a new brand identity for the iconic tool brand and diverse industrial company. 

New York -- Kate Spade Saturday, a new division of Kate Spade, has partnered with eBay Inc. to open four pop-up storefronts with shoppable windows across downtown Manhattan.

The format will consist of a large interactive screen, open for business 24 hours a day. Shoppers can browse and select from among some 30 products and checkout via the screen, with the product delivered in approximately one hour, or scheduled within the week. The pop-ups will be open from  June 8 through July 7.

New York -- Specialty retailer Vera Bradley has helped boost the revenue and margins generated by its recently launched line of baby accessories by obtaining advance insight from consumers about what they would pay for certain products and also what features most interested them.