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Digital Marketing

  • Delia’s CFO announces resignation; retailer posts disappointing first quarter

    New York -- Teen retailer Delia’s announced that its CFO, David Dick, has resigned. He will remain with the company through Aug. 1.

  • Amazon woos serious coin collectors

    Customers can now shop on Amazon for collectible U.S. coins from industry leading dealers including Stack’s Bowers Galleries, Kagin’s, David Lawrence Rare Coins and Liberty Coin — all from the newly launched Collectible Coins store.

  • White Castle launches social promotion

    Columbus, Ohio - White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company's most loyal fans, the chance to win a visit from the Crave Mobile, White Castle's mobile food truck, for a party with 50 friends.

  • All You ‘likes’ what it sees socially

    The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

  • Staples names top marketer to drive re-invention

    Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

  • Jakks and Skechers to launch toy and product line

    Leading U.S. toy manufacturer Jakks Pacific has entered into a long-term licensing agreement with Sketchers to manufacture, distribute and market a line of toys and products inspired by the lifestyle and entertainment brand, and the Twinkle Toes children’s footwear brand.

    The agreement covers multiple product categories including collectibles, dress-up and role play, Jakks’ miWorld line of miniature play environments, and a line of Skechers Twinkle Toes themed Cabbage Patch Kids, which will launch in June.

  • Miller Lite takes campaign to Twitterverse

    Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

    While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

  • Target taps media exec as senior VP, media and guest engagement

    Minneapolis -- In a move to further boost its marketing organization, Target Corp. has hired Kristi Argyilan as senior VP, media and guest engagement, effective June 2.

    Argyilan comes to the Target from IPG Mediabrands where she was most recently the president at Magna Global, North America. She has also held senior positions with advertising and integrated marketing agencies including Arnold, Hill Holiday, and Goodby, Silverstein & Partners.

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