Digital Marketing

Grapevine, Texas – The GameStop Technology Institute (GTI) business unit of GameStop has entered into strategic partnerships with iBeacon solution providers Shelfbucks and BestFit Mobile, as well as social media hub provider Dynamic Signal. The partnership with Shelfbucks and BestFit will bring Shelfbucks’ iBeacon platform and BestFit Mobile’s ProxDK solution into to its brick-and-mortar retail locations.

Austin, Texas – Whole Foods plans to expand its loyalty, marketing and home delivery programs. In a conference call with investors, co-CEO Walter Robb said Whole Foods will launch its first national marketing campaign in fall 2014, with a focus on how the retailer is better and different than its competitors.

Goodlettsville, Tenn. - Dollar General, in partnership with Coupons.com, completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across the 40 states the retailer serves. To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number.

BitPay, a payment service provider (PSP) specializing in e-commerce, B2B and enterprise solutions for the bitcoin digital currency, has unveiled a new pricing plan that offers basic payment processing free, forever.

The company is hoping to leverage the pricing plan to woo businesses into accepting bitcoin for goods and services.

Downers Grove, Ill. -- FTD Companies Inc. will acquire the Provide Commerce floral and gifting business from Liberty Interactive Corp. for $430 million in cash and stock. Both companies have annual revenues of more than $600 million.

Electronics company Vizio has kicked off a back-to-school contest for college students that will furnish a winner with electronics and $2,000 toward tuition and books.

The company is encouraging students to upload videos of themselves explaining a story of determination to Vizio’s website through Aug. 19.

New York -- Parents and their children in grades K-12 will spend a combined $543 on back-to-school items, and double that, at $1,223, on college spending. According to new survey data from Deloitte, parents alone expect to spend 13% less than in 2013.

Canton, Mass. -- Dunkin' Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."