Digital Marketing

Time Inc.’s ALL YOU media property is looking for individuals worthy of the distinction of being called “America’s Smartest Shopper,” and is relying on a range of digital methods to aid in the search.

Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.

As part of its continued growth strategy, Williams-Sonoma made several organizational changes to its management team.

Chief marketing officer Pat Connolly has been elevated to chief strategy and business development officer. Connolly will work closely with senior management to refine the company’s long-term strategy, including the development of new businesses, and the evaluation and execution of acquisitions and alliances that can provide significant growth.

Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

Fashionable new product assortments and innovative customers conveniences supported by clever marketing are being used by Sears and Kmart to entice parents and students this back-to-school season.

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

Menlo Park, Calif. -- Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

Revenue from advertising was $2.68 billion, up 67% from last year. Mobile advertising revenue represented 62% of Facebook’s ad revenue in the second quarter, up from 41% in the year-ago period and 59% in first quarter 2014. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year.