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Digital Marketing

  • Social Media

    Tools for engaging with holiday shoppers on the most popular social platforms

    Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

  • Mobile at Forefront

    Delivering a superior mobile experience is a top holiday priority

    Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

  • Sears names winner in app developer challenge

    Hoffman Estates, Ill. -- “The Chore Score,” an app that allows parents to create chore lists for their kids with rewards that can be redeemed at Sears stores or Sears.com, won the recent Sears Startup & Developer Challenge. The contest, held for three days, featured more than 150 participants using the Sears development API to create apps that would strengthen the experience of the Sears Shop Your Way membership program.

  • Diet Coke T-shirts hit U.S. Target shelves

    ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

    The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

  • SAP uses social sentiment to analyze back-to-school shopping

    New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

  • Seller Beware: Breaking a Promise Could Lead to Losing Your Customer

    By Dawn Palmer, Accenture

  • Braun takes pole position with new brand ambassador

    Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign. 

    The announcement was made at the Formula 1 Circuit of Spa-Francorchamps. 

  • Sears continues transformation into member-centric company

    HOFFMAN ESTATES, Ill. — Sears continues focusing on its Shop Your Way loyalty program, following second quarter results for the period ended Aug. 3. Members can increase their reward points by linking up to three eligible Visa credit and debit cards to their accounts.

    Members can use their linked cards at any number of Reward Partner merchants, such as Burger King, Popeyes, Louisiana Kitchen, Picture People, Public Storage and 1-800-Flowers.com.

  • Former Groupon exec joins Social Reality board

    SANTA MONICA, Calif. — Social Reality, a developer of platforms for social and digital advertising, has elected Malcolm CasSelle to the company's board of directors.

  • AME

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