Digital Marketing

Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

New York -- New York City drugstore operator Duane Reade, a division of Walgreens, on Tuesday celebrated an important social milestone — surpassing one million followers on Twitter — with a gala event at the chain’s flagship on Wall Street. From September 2012 to date, the regional retailer has organically grown its Twitter following by 6,709%, making it one of the fastest-growing accounts on Twitter year over year. With 1.1 million followers at latest count, the chain is believed to be the most followed retailer in the drug, food and mass arena.

New York – The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, slightly dipped in August.

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

Talk about planning ahead. Target has announced a new collaboration with designer Peter Pilotto that won’t hit stores or the Internet until February 2014.

London -- Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

DANBURY, Conn. — Ethan Allen Interiors has appointed Dave Moore as the company’s VP and chief brand officer.

“Ethan Allen has been here for over 80 years,” Ethan Allen’s chairman, president, and CEO Farooq Kathwari explains, “but we must do everything we can to make sure our brand is as relevant today and tomorrow as it has always been.”