Digital Marketing

SAN JOSE, Calif. — Orchard Supply Hardware has launched a mobile app to mark the company’s 82nd anniversary during its upcoming Founder’s Day weeklong event.

Beauty.com is offering a free gift as an incentive for shoppers to spend at least $100 on the site. The Heartbeat Bag, developed by the creative force behind New York fashion line, Honor, is a clutch filled with products.

The black cosmetics case is clad in white hearts and has white lining dotted with black hearts. Shoppers can store beauty products in the translucent pink windows. The inside and outside of the clutch are waterproof.

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.  

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.

Mississauga, Ontario – Canadian interactive retailer The Shopping Channel is relaunching as TSC. The relaunch includes an upgraded and redesigned website, as well as a new "ShopTSC" app for iPhone, iPad and mobile website.

Phoenix – PetSmart is allowing customers to virtually try Halloween costumes on their pets via Facebook. PetSmart’s “Spooktacular Costume Machine” on Facebook lets customers upload a photo of their pet and virtually try on 10 different costumes, add props and text, and share a photo through email, Facebook, Twitter and Pinterest.

After creating a costume, coupons are available to print, including $2 off any PetSmart costume purchase and buy-one, get-one treat coupons. The promotion begins Sept. 16.

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.

PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

New York -- Drugstore operator Duane Reade in late August passed an important milestone: It surpassed 1 million Twitter followers. The drugstore chain, which is owned by Walgreens, is most-followed retailer on Twitter in the food, drug and mass arena.

Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitter followers.