Digital Marketing

Canton, Mass. -- Dunkin' Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."

Grand Rapids, Mich. - Flatgoods recently launched a new website that allows customers to order any of their furniture pieces and customize them for their needs. Twenty-seven items are available for purchase, including items for home, storage and tradeshow use.

The website also features assembly instructions and a blog, detailing the latest events, clients, and news related to Flatgoods. New items will be added to the site periodically.

New York - A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power. According the Accenture Back-to-School Shopping Survey, which polled 500 U.S. parents of children entering kindergarten through college, nearly all (89%) plan to do most of their back-to-school shopping in a physical store, though many will still use online to browse and search, or "webrooming."

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages. This feature will let consumers click the “Buy” button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

Brooklyn, N.Y. - Forest City Ratner Companies (FCRC), owner and developer of Westchester’s Ridge Hill, will host DreamPlace, an interactive Santa adventure. DreamWorks Animation has chosen Westchester’s Ridge Hill as one of just seven locations around the country, and the only one in the Northeast during the 2014 holiday season.

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

Beijing -- Secoo.com, a Chinese luxury and high-end fashion e-commerce company, recently completed a new round of financing that has raised around $100 million. The event represents the largest amount of financing raised in one round across the Chinese luxury and high-end fashion e-commerce sector to date.