Digital Marketing

New York -- Japanese apparel retailer Uniqlo has created the free Uniqlo USA app for Apple products. It will be available on Android devices later this year

By using the app’s Virtual Cam on Uniqlo logos and icons, consumers will have access to behind-the-scenes videos, current employment opportunities, “weekly favorites” and a store locator. They will also be the first to know about new arrivals, designer collaborations, special promotions and more.

As we transition into fall, let’s bid a fond farewell to summer 2013 by looking at how Benson’s Homemade Ice Cream, an independent seasonal ice cream parlor in the idyllic community of Boxford, Mass., uses Facebook in ways that larger retailers may want to emulate.

Real information in real time

Ripon, Calif. — Togo's Eateries has announced the opening of its first location in Ripon, Calif.

The restaurant will host a ribbon cutting ceremony on Sept. 5 at 11:30 a.m. In addition, a grand opening celebration has been planned for Saturday, Sept. 7 from 11 a.m. – 1 p.m.

Togo's in Ripon will also offer online ordering and catering services for in-store pick up.

SAN FRANCISCO — Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.

The partnership kicks off today, giving customers access to Alba's product picks, favorite trends and fall must-haves.

Atlanta – Chick-fil-A is running a “Breakfast on Us” cross-channel promotion that offers a free breakfast entrée to customers who make an online reservation for any Chick-fil-A restaurant. Beginning Aug. 29, customers can visit Chick-fil-AForBreakfast.com to reserve a breakfast entree of choice, as well as a time to redeem their breakfast item at a local Chick-fil-A restaurant between Sept. 9 and Spt. 14.

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging its relationship with all 32 teams with an innovative social media campaign.

Seattle – Amazon.com has introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell physical and digital items from Amazon.com within their apps and games. Developers and members of the Amazon Associates program (the API is technically an extension of the program) can now sell a single item from within an app or game, showcase a category of goods, or bundle the purchase of physical goods with the purchase of digital goods.

Columbus, Ohio -- Express Inc. reported a profitable second quarter of fiscal 2013, with year-over-year increases in net income, net sales and same-store sales. Net income rose 7% to $16.8 million, in line with Wall Street expectations, from $15.9 million. The retailer raised its full-year guidance and also announced plans to launch its outlet business in the second quarter of next year.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million.

FORT MYERS, Fla. — Chico's FAS’s financial results for the second quarter ended Aug. 3 were affected by a lower transaction count and average dollar sales, primarily because of lower traffic and the cycling of strong comparable sales last year.

The company reported net income of $43.6 million for the quarter — a decrease of 18.4% compared to $53.4 million in the year-ago quarter, and earnings per diluted share of $0.27, a decrease of 15.6% compared to $0.32 per diluted share in the year-ago quarter.

Express delivered solid second quarter results, buoyed in part by e-commerce sales which once again experienced a double-digit increase.

Same-store sales increased 6%, up 1% from the year-ago quarter. Factoring into that same-store sales increase were the company’s e-commerce sales, which were$59.9 million, up 27% from last year’s $47.2 million.

Net sales for the quarter increased a better-than-expected 7% to $486.2 million, from $454.9 million. Net income rose 7% to $16.8 million from $15.9 million and was in line with Wall Street expectations.