Digital Marketing

PunchTab, a leading omnichannel engagement and insights platform, has appointed Mike Mansbach as the company’s next CEO.

The platform considers Mansbach to be a results-driven go-to-market executive who successfully led the global sales and client services team for the SaaS Division at Citrix.
 

The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.

Written for young athletes, their coaches, parents and caregivers, the 21 pro tips in Tyson's Pro Tips offer nutrition, fitness and personal care advice designed to help established players and emerging stars achieve their goals in a healthy and positive way, the brand said.

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

A digital follow-up to Chain Store Age’s annual State of the Industry Report from Interbrand Design Forum, the report sheds light on retailers who know how to connect with customers in a transforming marketplace.

Download report

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

New York — Chico’s FAS Inc. has partnered with Borderfree to expand its e-commerce capabilities globally. Through this partnership, Chico’s FAS will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.