Digital Marketing

New York — Chico’s FAS Inc. has partnered with Borderfree to expand its e-commerce capabilities globally. Through this partnership, Chico’s FAS will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

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A digital follow-up to Chain Store Age’s annual State of the Industry Report from Interbrand Design Forum, the report sheds light on retailers who know how to connect with customers in a transforming marketplace.

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During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

The company has bolstered its leadership team, completed inventory clearance event to make way for holiday products and launched a new loyalty program called Rewards“R”Us.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

New York -- Target Corp. is extending its mobile strategy with two new options. The retailer has adopted Like2Buy, a platform that enables the chain’s Instagram followers to easily buy products featured in photos from participating brands. Target also is integrating the software for Apple’s new mobile payments service, Apple Pay, into its mobile app.

Chico’s FAS has enlisted Borderfree — a leading operator of an international technology and services platform — to help the omnichannel specialty retailer expand its e-commerce capabilities globally.

As a result of the partnership, the retailer will now be able to transact with shoppers in more than 100 countries and territories worldwide in more than 60 global currencies.

New York -- With just 105 shopping days left until Christmas (as of Sept. 10), Toys “R” Us outlined its holiday strategy at a preview event in New York City. Among the highlights: free online layaway, enhanced loyalty program, improved online and in-store checkout, and two new in-store shops.  
    
“Our focus at Toys “R” Us for the 2014 holiday season is to make it easy for customers to shop with us, both in-store and online,” said Hank Mullany, president, Toys “R” Us, U.S.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.